Greg Spray Consultancy

Welcome, we are a small highly energised and focused B2B export sales consultancy focusing on helping SMEs to achieve their sales development goals in international markets.

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Our story

Sharing the benefit of 35 years of international sales development experience with you to provide bespoke, unbiased, and creative advice to develop your sales success in overseas markets.

Bilingual in French, we give you access to our practical skill-sets, acquired while working across Europe, Middle East, North America and Asia-Pacific including setting up and running businesses in France and Germany.

Cultural awareness is critical when opening up new opportunities and bringing your business plans to fruition.

About Greg Spray Consultancy
Greg Spray Consultancy, Woodbridge

Channel strategy is key to successful business development. We have personal experience and success in strategic channel planning ranging from direct sales, using distributors and agents, and hybrids of these.

Let's see if there are synergies between our businesses, where we can support your goals to develop sales potential in new and existing overseas markets.

About you

SME Consultant, Suffolk

You are likely to be a SME, who would like to grow your business in specific export markets.

You may need to know if there's potential for your product in a new territory.

You might have ideas, but need an objective opinion, or require a strategy to bring your idea to fruition.

Perhaps your company does not have the necessary experienced people to realise your plans (languages, detailed market knowledge, local culture, time to research, etc).

Tick any boxes?

Perhaps we should speak and see where our skills can be put to work to make your plans a reality.

Super Yacht - Consultancy

Greg Spray

Find out how we can help you

Contact us

Our offer to you

  • Objective, bespoke, straightforward research and advice as to the reality of entering a market.
  • Detailed research-based analyses of the marketing mix (price, place, promotion, product & timing) in the territory under consideration, and determining whether there is a genuine opportunity for your product.
  • Strategic proposals for entry, maintaining and growing sales.
  • Tactical plans for making the strategy a reality. Further local sales development assistance if required.

I do not offer freight forwarding or documentation services, but I can recommend providers if required.

Case Studies


Super Yachts in Monaco

A marine glazing producer thought that the superyacht and the leisure marine markets were ideal potential sectors to develop. We were asked to research and provide strategies for their development.

I advised that they should develop business in the smaller production yacht sector which would not require significant extra new investment in plant and employees. I recommended that the client should not enter the superyacht sector due to the complex technology requirements of the key players as the costs of entry would be too high.

Their managing director later advised that I had saved his company over £500k in costs. He was very grateful and said that the days that I worked for them were well worth the expense.

We remain in regular contact.

Contact Us

Super Yacht

SME Consultancy

Case study - SME Consultant

Case Study 1

A specialist furniture producer had a problem with channel selection in France. They asked us to research the alternative routes to their potential customers. I exhaustively researched the market for their products across a wide range of subs-sectors and identified new channels to reach their potential customers.

The client took my strategies forward to in-house implementation.

Case Study 2

A SME producer of laboratory and food processing equipment asked us to research the market for their products in Holland. I carried out detailed research into competitors, channels, customers, buying groups, margins etc., and presented a realistic, costed and workable strategy for market development.

This has since been implemented by the client.

Case Study - SME


See all
  • "Greg has shown a highly professional and skilled approach to business development. His extensive international marketing skills have raised the profile of our company throughout the industry. In all that he does, Greg demonstrates dynamism, attention to detail and customer focus combined with a mixture of fresh thinking, determination and loyalty."

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    • Trend Marine Products
  • "Greg professionally represented us and used his market knowledge and extensive contacts to introduce TILSE to the key influencers in this dynamic market sector".

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    • TILSE GmbH
  • "We asked Greg to review our channel strategy for the French market as our sales efforts were not resulting in business. He thoroughly researched our current sector and potentially new business areas, and presented a comprehensive sales development strategy including channels and delivery milestones. We have since successfully implemented his plans".

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    • UK producer of food processing equipment
  • "Our business development plans involved diversification into the marine glazing sector. We thought there was a potential market, but lacked the personnel and industry knowledge to further finesse our plans. Greg carried out two projects examining the full market potential including safety approvals. Our board of directors was very pleased with the detail and precision of his work, and we are now working on the tactical delivery".

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    • Fire Resistant Glass Producer

About us

Greg Spray

I am the director and owner of my consultancy. A graduate in French with post-graduate qualifications in international marketing, I have developed my career and experience in international sales development from junior positions to board level. I can demonstrate hands-on success of setting export strategies and bringing these to fruition.

Working in a range of industrial sectors for SME and listed (LSE and NASDAQ) companies, I have acquired practical knowledge and experience in diverse sectors; however the paramount driving force has been understanding how to apply my skill sets to overcome issues and facilitate export market development.

My industrial sector experience includes:

  • Marine Glazing (superyachts)
  • Access Control Systems and Solutions
  • Construction Components
  • Construction Capital Equipment
  • Turf Maintenance Equipment
  • Electronic Components (Telecoms)
  • Print and Packaging (substrates and UV sensitive films)

Recent client projects include:

Feasibility studies for entry into the superyacht glazing sector for a UK glass producer
Market and channel proposals for France and Holland for a stainless steel laboratory equipment producer
Marine market entry proposals for a fire-resistant glass producer
Feasibility study in the superyacht sector for a novel superstructure construction system
Market diversification planning for a high end furniture manufacturer
Proposal for sterile hygiene cleaning systems market entry in EU
Representation for the world's leading superyacht glazing producer

Greg Spray Consultancy

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